长江新闻与传播学院举办湾区实习团数据能力专项培训

2025年6月10日消息

汕头大学长江新闻与传播学院于2025年6月10日发布通知，为提升湾区实习团成员的数据应用能力与核心竞争力，精准对接行业前沿需求，特举办“数据赋能传播：湾区实习实战能力提升”专项培训。具体安排如下：

培训详情

时间：2025年6月11日中午12:30
地点：东海岸新闻学院628会议室
参与对象：新闻学院2025年湾区实习团成员
分享嘉宾：赵忠仁讲师（广告学专业），在传播数据分析、用户研究与数字营销领域拥有丰富实践经验
培训主题：聚焦三大核心数据分析能力，包括传播效果分析、用户行为数据分析和电商交易数据分析，旨在帮助学生打好实习实践的数据应用基础

本次培训体现了学院对学生职业技能发展的重视，助力学生在湾区实习中提升数据分析实战能力。

School of Journalism and Communication at Shantou University Organizes Special Data Skills Training for Bay Area Internship Program

June 10, 2025 News

The School of Journalism and Communication at Shantou University issued a notice on June 10, 2025, announcing a special training session titled "Data Empowerment in Communication: Enhancing Practical Skills for Bay Area Internships." The session aims to boost data application capabilities and core competitiveness among students participating in the Bay Area Internship Program. Details are as follows:

Training Details

Time: June 11, 2025, at 12:30 PM
Location: Room 628, East Coast Journalism and Communication Building
Participants: Members of the 2025 Bay Area Internship Program from the School of Journalism
Guest Speaker: Lecturer Zhao Zhongren (Advertising major), with expertise in communication data analysis, user research, and digital marketing
Training Theme: Focused on three core data analysis skills—communication effect analysis, user behavior data analysis, and e-commerce transaction data analysis—to build foundational data application abilities for internship practices

This initiative underscores the school's commitment to student professional development and enhancing practical skills for regional industry engagement.

Source：STU OA