Journalism School's AI Teaching Case: Dual-Mode Interactive Digital Human for Personalized Learning
Overview
The advertising program at STU’s Cheung Kong School of Journalism and Communication has integrated the “YouYan” AI digital human agent platform into the “Public Relations Communication” course, developing 12 intelligent tutorial videos with a dual-mode “Browse + Q&A” interactive learning environment. The initiative addresses three pain points in traditional pre-class and post-class learning: uniform content, low interactivity, and no behavior tracking.
Pain Points and Solutions
| Pain Point | Solution |
|---|---|
| Insufficient personalization | AI knowledge base built from course PPTs, with 12 customized digital human tutorial videos |
| Inadequate interactive feedback | Dual “Browse + Q&A” modes; students can ask questions via voice or text with AI-powered precise answers |
| Learning behavior untracked | Backend automatically records viewing time, interactions, and questions to build dynamic learning profiles |
Dual-Mode Learning
- Browse Mode: The digital human systematically explains PPT content following the course structure, ideal for systematic pre-study or review
- Q&A Mode: Students ask questions anytime via text or voice; the AI agent draws on a dedicated knowledge base for accurate answers, supporting multi-turn follow-ups
The two modes switch seamlessly to accommodate diverse learning scenarios from quick review to deep study.
Student Feedback
Students described the experience as “amazing and interactive,” noting that the Q&A mode “accurately understands the key points of my questions and resolves my confusion.” One student wrote: “Before, I’d skip things I didn’t understand during prep — now I can ask the digital human directly and it explains using the slides.”
Scalability
The model has a low barrier to adoption — uploading a PPT auto-generates the content, and instructors only need to review and refine AI-generated materials. No technical specialists are required, making it easily replicable across humanities and social science courses.
Source: STU Cheung Kong School of Journalism and Communication WeChat Account (View original)