CKGSB Management Lecture 9 and Mingde College Global Forum Debut Held

It is reported that the CKGSB Management Lecture (Episode 9) and Mingde College Global Forum (Episode 1) were held on June 12 in the C328 conference room of the Administration Building, East Coast Campus. Professor Xi Kaiyuan, Distinguished Chair Professor and Dean’s Distinguished Chair Professor at CKGSB, served as the keynote speaker, delivering a talk titled “Judgment and Happiness: Insights from Evaluability Theory.”

Professor Xi received his Ph.D. in psychology from Yale University and served as a tenured chaired professor at the University of Chicago Booth School of Business. He is currently the Dean’s Distinguished Chair Professor at CKGSB and the academic director of the DBA program. One of the most influential scholars in global consumer behavior research with over 29,000 Google Scholar citations, his research spans psychology, decision science, and the science of happiness. He is a former president of the Society for Judgment and Decision Making.

During the lecture, Professor Xi introduced evaluability theory, discussing its impact on preference formation, the distinction between learned and inherent preferences, how preferences shift under different evaluation modes, and the relationship between preferences, judgment, choice, and happiness.

Source: STU Business School & Mingde College OA Notice